🧠 UI/UX Case Study
Personal Portfolio Website of Mohammad Rafat

📌 Project Overview

As a multidisciplinary designer focused on UI/UX Design, Creative Content, and Motion Design, I set out to design a personal portfolio that reflects both my professional experience and creative versatility. The goal was to create an intuitive, minimal, and modern digital space to showcase my work, services, and personal brand identity.

🎯 Objectives

  • Present my creative skillset in a visually engaging and strategic layout
  • Ensure mobile responsiveness and fast performance
  • Integrate a dark-mode first interface for a sleek aesthetic
  • Provide easy navigation and clear CTAs for clients to contact or view work
  • Enhance credibility through portfolio, experience, testimonials, and FAQs

🧩 My Role

  • UX Research & Strategy
  • UI Design & Prototyping (Figma)
  • Brand Styling & Visual Identity
  • Copywriting & Content Architecture

🔍 User Research & Insights

I analyzed several top portfolio websites and conducted informal feedback sessions with design peers and potential clients. Key findings:

  • Visitors want quick access to work samples
  • Contact options should be visible and simple
  • Clear breakdown of services helps decision-making
  • Dark themes are often perceived as more premium and elegant

🖌️ Design Decisions

1. Hero Section

  • Full-screen intro with my name, role, and smiling image to humanize the brand
  • Two CTAs: “View My Work” + “Contact Me”
  • Motion lines and slight hover animations add modern flair

2. Skills Showcase

  • Clean horizontal layout of tools (Figma, Adobe Suite, etc.)
  • Progress indicators for a visual skill rating

3. Portfolio Gallery

  • Real-life mobile mockups with hover animations
  • Filtered categories to highlight UI/UX, Branding, and Motion Design

4. Experience Timeline

  • Chronological breakdown with role, company, and impact
  • Focused on credibility and positioning for high-ticket clients

5. Services Section

  • Minimal card layout with icons and short descriptions
  • Hover reveals for micro-interactions

6. FAQs & Video Section

  • Accordion for logical UX flow and to minimize cognitive load
  • “Need More?” video section adds personality and emotional engagement

7. Contact Call-to-Action

  • Strong, circular CTA with bold “LET’S TALK” message
  • Black-and-white portrait adds trust and sophistication

🧪 Usability & Optimization

  • Designed for responsive behavior on all major devices
  • Lazy-load images and optimized animations for speed
  • SEO-ready structure: headings, meta text, and clear alt attributes
  • Smooth navigation via sticky navbar and anchor links

🧾 Tools Used

  • Figma – UI Design & Prototype
  • Photoshop – Image treatment
  • Premiere Pro – Video section production
  • Notion & Google Docs – Planning and copywriting
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